For most businesses today, traditional advertising no longer provides an effective method of bringing in new customers, and is equally ineffective for customer retention. The traditional mass-marketing approach of interrupt advertising is like burning money—you feel a burst of heat when it is ignited but it will only attract people looking for heat at that moment.

Internet Marketing provides a way of reaching people who are actively searching for products and services online. Is your web site being found by your prospects, or are they finding your competitor?

When visitors do land on your web site, are they picking up the phone and calling you, walking in your door, filling out your request for quote, signing up for your newletter or performing any desired call-to-action?

Brochureware and pretty web sites are just not enough! Sure, these sites may bring you visitors, but unless you are only concerned with branding, it's not the amount of traffic you receive that is as important. To realize a return on your marketing investment (ROI) your web site must convert visitors to customers.

On the Internet, the traditional 4 P's of marketing has been replaced with the 4 C's of online success:

        Content    Credibility    Conversion    Customers

Through your ongoing relationship with WSI, we not only drive targeted traffic to your web site, we show you how convert more web site visitors to customers. The Internet is a constantly moving target so it's important that we focus on your website daily, weekly or at minimum, monthly depending on how agressive we want to approach customer acquisition.

One tool we may use is WSI’s eFusion Online Business Solution which integrates several tools needed to help your web site accomplish the 4 C's. Among many other features, it's got built-in email marketing, eCommerce and shopping carts, and a Customer Relationship Management system. Although you can get these types of tools anywhere, to get the most out of them you would have to figure out how to integrate the information.

WSI's eFusion online business solution is offered only as an SaaS (Software as a Solution) service and will be hosted in our professional data center on our secure servers. This gives our clients added peace-of-mind as any time a new security threat is detected, your web site will automatically be patched and updated. Our advanced technology platform is not easily duplicated!

Development of your new online business solution will follow the phased approach of our WSI Lifecycle. This proven methodology streamlines the development process and maximizes your value.

Learn more about the WSI Lifecycle development process and how we mange your unique project.

Once you website is launched, we don't have to stop there! For many businesses, being found by the search engines is important to generating qualified leads. If you have selected this option, each month we will test, measure and monitor your ongoing results. This is where your will realize the full potential of your online business solution over a static web site.

In addition to the features included with your online business solution, WSI integrates various packages which include Search Engine Optimization (SEO), Social Media Optimization (SMO) or Pay-Per-Click (PPC) advertising. Check with your sales representative for details.

Learn More About the Features of eFusion

Main Features, eCommerce, Email Marketing, Lead Management and more.

View WSI eFusion Sample Sites

http://www.wsiefusion.net/gallery